Santalucía Impulsa is looking for solutions or new value propositions to reinvent funeral and traveller insurance post-Covid19 by improving service provision, customer experience and process efficiency, always with a focus on digital transformation. 

In the aftermath of COVID-19, new trends in death have emerged due to the cultural change that is taking place around the world.The pandemic has led us to new ways of saying goodbye after death and to naturalise and break with a taboo subject such as death. 

The Santalucía Group, a leading company in funeral insurance and end-of-life support, seeks to improve and provide added value in the design of this type of product in order to attract new customer segments from all cultures and generations: Silver Economy, Baby Boomers, Millenials, Generation Z, etc. 

This challenge aims to find products, services, processes or strategic alliances that respond to the new needs of society in its relationship model with death both during and after life. 

The Santalucía Group knows how to care for and protect its policyholders, but always looks to go further. They look for solutions that provide new experiences for travellers in order to attract new customer segments from all cultures and generations:  Silver Economy, Baby Boomers, Millenials, Generation Z, etc.

The pandemic has changed everything and new trends have emerged in the way of enjoying a trip due to the cultural change that is taking place around the world. Therefore, following the motto “recovering the happiness of travelling,” Santalucía Impulsa is launching a new challenge for the entrepreneurial ecosystem, whose main objective is to complete the offer of existing products and services for all types of travellers, in the context of the new normality. 

The Santalucía Group understands that the travel experience is defined by a multitude of factors and particular needs, which are determined according to: traveller profile, number of companions and their relationship with them, destination, purpose of the trip, logistics, safety, health, assistance, experiences, price, time available, transport, memories, traceability of the entire end-to-end process, etc. In short, they want to build a new paradigm of the travel experience that is attractive to customers or potential customers.