Born in 1889 in France, the Michelin Group currently operates in more than 120 countries. It has production plants in 22 of them and employs more than 121,000 people. Its core is all the tyre markets (with more than 190 million tyres produced): it develops, manufactures and distributes tyres for all types of vehicles, from planes to cars, two-wheelers, civil engineering, underground, agriculture and trucks.

Michelin also specializes in mobility and travel-related services (nearly 8 million maps and guides sold, as well as high-tech products), and is recognized as one of the most innovative companies in the world. It aims to position itself as a leader in sustainable mobility.

In Spain, it has 4 plants, one of them in Valladolid, the centre that launches the challenge to Innsomnia’s startup community. It specialises in the manufacture of mid-high range and winter car tyres; the production of high-end agricultural tyres which it distributes globally; and the renovation of truck tyres under the MICHELIN Remix brand.

Michelin challenge

In the first edition, in 2018, Michelin proposed two challenges. The first one was to solve a historical problem of a truck wheel retreading process, which was solved with an innovative cobotical proposal. The second challenge was to address the predictive maintenance of a production line to avoid unnecessary plant stops. A total of 23 proposals were received to solve both challenges and each project was subsequently scaled up to the rest of the plant and other factories of the company.

In its second edition, Michelin has launched a challenge open to the startup community to innovate in new products, services and corporate strategic areas. A total of 31 solutions have been received within the scope of interconnecting the automatic warehouses with Michelin’s plant management systems in order to incorporate the latest technological innovations into their business model.


A lack of interconnection between the several automatic and distributed warehouses (MODULA  and KARDEX) and the CMMS (MAXIMO) and ERP (ORACLE) systems causes several problems such  as the supply and control of parts when dealing with the maintenance of the different production lines at the Michelin plants in Valladolid.

The aim of this challenge is to interconnect  these warehouses and manage the automated flow of orders and replacement part supplies  managed from the workshops. Additionally, it hopes to reduce human error regarding the  collection of parts. Therefore, the aim of this challenge is to be able to properly identify the  positioning of these parts within the system both for the extraction and the replacement of  parts, and to also automatically perform these tasks.

Challenge requirements

  • Product traceability
  • Simulation of possible scenarios
  • Customization of warehouse access levels